What is retailing

Retail is a set of businesses that help the buyer purchase a service or merchandise for personal use[1], and retail is defined as the sale of services and goods to individuals in the form of units. This type of trade was founded in its early days on trade between elements of similar value, and thus distributed with itinerant trade, and evolved with the emergence of initial forms of commercial markets.

  • Retail characteristics distinguish retail from other types of business:
  • promote direct interaction with individuals and end-customers.
  • Sales volumes are almost as large, but they face a decline in their value of spot prices relative to the cost of manufacturing and export.
  • Its success depends mainly on providing services to individual clients.
  • Offer sales offers based on promotion. Retail areas and locations are among the most popular companies in almost every country in the world.
  • It offers employment opportunities to all people of different age groups.

The importance of retail trade is classified as one of the important enterprises of the individual and the company in general, and this importance can be summarized according to the following points:

the final stage of the producers’ offer to consumers. Manufacturing facilities help to take an interest in product production, and without having to make much effort to interact with end consumers who are interested in buying these products. Contribute to the presentation of products and make them known their benefits, specifications and benefits. Do all the things you need to do to get people the right prices. Provide additional services, such as marketing advice, gift paper packaging and other services. There are many types of stores that rely on the use of retail in their business, and are interested in providing products to consumers, for consumption or direct use, and information on the most important types of these stores:

stores: they are stores It sells a wide range of organized products in categories distributed in various departments in each store , and examples of the commercial activities of these stores include the sale of household items, jewelry and clothing.

Supermarkets and grocery stores: Retail stores with a variety of foods and capacities, sometimes selling household items and consumables.

  • Retail: They are a group of retailers that own stores to store many varieties of goods, in order to sell large quantities of them at prices below the retail price.
  • Specialized traders: Merchants who specialize in selling a certain type of sale, such as selling clothing only.
  • Retail Comfort: A business that is part of the retail space, such as selling fuel to customers and providing a parcel service in their vehicles.
  • Discount retail: This is about selling many products and selling various brands at prices below retail, and helps the trade to provide many products to their customers.
  • Mobile Retailers: Retailers rely on the use of cell phones to market and sell their products, conduct retail transactions, and then contribute to the shipment of goods directly to customers.
  • Online retail: Market retail products using the Internet, then ship them to customers after their purchase and delivery wherever they are, such as their business locations, homes or universities, and without the customer having to pay for a traditional retail tour.

Retail sales depend on the success of retail on the application of several of the most important milestones:

  • Customer Home: The first step in the retail process, where customers should feel welcome when they enter the store, when they enter the store, when they enter the store Any contempt of the store for customers can lead to negative feelings and make them decide to leave the store, so the retailer must pay attention to customers in order to keep their relationship with the store going in the future.
  • Knowing customer needs: The retailer’s reliance on the customer’s question directly about the nature of the products they want to acquire in order to know their needs, customer responses help the retailer provide products that meet customers’ needs.
  • Provide explanations of product specifications: The retailer provides information about the products in its store and helps clarify the benefits of these products, so the retailer must provide the appropriate explanation about its products, because some customers do not know the specifications and benefits they offer them, and help the retailer explain the benefits of using these products in order to encourage customers to purchase them.
  • Alternative product supply: The retailer’s ability to provide a replacement product to the customer if it refuses to purchase a particular product, seeking to identify the reason for the rejection, by asking several questions about the product.
  • Provide promotions to customers, for example: Samples: Provide a free amount of products to customers in order to make judgments and encourage them to buy it, and samples are one of the most effective promotional tools.
  • Price reductions: One way to increase product sales by offering discounts on their prices encourages customers to make the decision to buy them.

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